For All of Your Blogging Needs…

As a copywriter, whenever I hear or see the phrase, “For all of your fill in the blank needs” in an ad, I cringe. It’s such a contrived, awkward statement yet it seems to find new life in every type of ad for a huge range of products regardless of the medium. It brings me back to one of my rules-of-thumb for writing – never use a phrase that you wouldn’t hear in normal conversation. And I’ve never heard anyone say, “I’m looking for a store for all of my widget needs.” Using this tag line is lazy and it’s a cop out.
I understand. It’s hard to be creative and brilliant, especially when writing an ad for something as pedestrian as say, automobile parts or sewing supplies. But don’t fall back on this ungainly summation. Take it from me, the person you can go to for all of your copywriting needs…

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Comments

  • brandmarksocialmedia  On April 3, 2011 at 11:23 pm

    Great post…and clever too. An investment in the services of a great copywriter is essential to any marketing program…so the copy speaks accurately to differentiate the product and in a compelling way so it makes your audience take notice.

  • Rachel  On April 7, 2011 at 6:18 pm

    you go girl…

    ill be sure never to post “for all your graphic design needs” on my website.

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